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Research papers

Brands and consumers co-creation

Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: 'truth' is the consensus of many opinions, with human knowledge following wikipedia...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Fabio Paiva, Carla Mayumi
Companies: PepsiCo, Box1824
November 19, 2009
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Citation

Paiva and Mayumi (2009a, November 19). Brands and consumers co-creation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brands-and-consumers-co-creation


Research papers

Greenhousing with caring consumers

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace....

Catalogue: Qualitative 2006
Authors: Karina Meyer, Rony Rodrigues
Companies: Unilever, Box1824
October 8, 2006
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Citation

Meyer and Rodrigues (2006a, October 08). Greenhousing with caring consumers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/greenhousing-with-caring-consumers